Gala Event Collateral

Event Branding

In launching this new gala, Ratanak wanted to reach out to a younger demographic than their ageing donor base. This gala branding combines elegance with edgy overtones – the semi-abstract diamond shape speaks to the translation of the Cambodian name “Ratanak” as “precious gem,” while the texture invokes an earthy friendliness, and avoids possible associations with the mining industry.

Design, Illustration