Gala Event Collateral

Event Branding

In launching this new gala, Ratanak wanted to reach out to a younger demographic than their ageing donor base. This gala branding combines elegance with edgy overtones – the semi-abstract diamond shape speaks to the translation of the Cambodian name “Ratanak” as “precious gem,” while the texture invokes an earthy friendliness, and avoids possible associations with the mining industry.

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Design, Illustration