QE Motors

Rebrand & Business Cards

QE Motors wanted a logo that contained their trustworthy nature and technical knowledge. Since their target customer knows their way around tools and motors, I incorporated the shape of a piston into the letters of the logo. While the logo remains legible to those who don’t know what a piston looks like, customers who notice it will immediately know QE Motors is ‘in the know’ when it comes to motors.

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Design